Give – Per Form Gateways
In the world of nonprofit organizations, charities, and community-driven projects, collecting donations is a crucial part of the fundraising process. The success of your donation campaigns heavily relies on providing a seamless, secure, and user-friendly donation experience. One of the best ways to achieve this is by offering your supporters a range of payment gateways to choose from when making their contributions. With GiveWP, a powerful donation plugin for WordPress, you can enable Per Form Gateways, giving you the flexibility to tailor payment methods to each specific donation form.
In this article, we will explore the benefits of using Give – Per Form Gateways, how it works, and why it’s a game-changer for donation forms on your website.
What is GiveWP?
GiveWP is one of the most popular WordPress plugins designed specifically for accepting donations. It allows organizations to easily create donation forms and manage their fundraising campaigns directly from their WordPress site. The plugin is highly customizable and includes a wide range of features, such as:
- Customizable donation forms: Create donation forms that match your website’s branding.
- Recurring donations: Accept recurring payments to help secure long-term funding.
- Goal tracking: Set goals for your campaigns and track progress.
- Donor management: Keep track of donations and donor information.
- Multiple payment gateways: Use various payment processors to collect donations.
- Reports & analytics: Monitor performance and get insights into your donations.
However, one of the standout features of GiveWP is the ability to customize the payment gateways used on individual donation forms. This feature, known as Per Form Gateways, allows you to specify which payment processors are available for each form. This means you can tailor the payment experience based on the specific form, campaign, or donation method that best suits your donor base.
What is Per Form Gateways?
Per Form Gateways is a powerful feature within the GiveWP plugin that enables website administrators to choose which payment gateways will be available for each donation form. By default, GiveWP supports a wide range of payment gateways such as PayPal, Stripe, Authorize.Net, and many others. With Per Form Gateways, you can assign specific payment gateways to different donation forms, giving you flexibility over how donations are processed on your site.
For example, you might want to use PayPal for a specific fundraising campaign because it’s the most popular payment method among your target audience. For another campaign, you might prefer to offer credit card payments via Stripe. With Per Form Gateways, you can configure each donation form to display only the relevant payment options, making the donation process as smooth and convenient as possible for your supporters.
Why Use Per Form Gateways?
Using Per Form Gateways in your donation forms provides numerous benefits for both the website administrator and the donor. Here are some of the key advantages of using this feature:
1. Tailor Payment Methods to Your Audience
Different payment gateways are preferred by different types of donors. Some people prefer PayPal because it’s easy to use and secure, while others may prefer to pay by credit card or through bank transfer. With Per Form Gateways, you can ensure that the right payment methods are available for each form based on the preferences of your donors.
For example:
- For an international fundraising campaign, you may want to offer PayPal to reach a broader audience.
- For local campaigns, you may opt for credit card payments through Stripe, which might be more convenient for local donors.
This flexibility ensures that donors can make contributions using their preferred payment method, improving the chances of receiving donations.
2. Offer Multiple Payment Methods for Different Campaigns
Different fundraising campaigns may have different financial goals or donor demographics. For instance, a large event with high-ticket donations might benefit from credit card payments, while a small, grassroots fundraising effort might find success with PayPal or bank transfers.
By enabling Per Form Gateways, you can match the payment method to the campaign’s needs:
- High-value donations can use payment gateways with higher processing limits like Stripe or Authorize.Net.
- For smaller, recurring donations, PayPal or direct debit may be more appropriate.
Offering these customized payment options increases your chances of securing donations for each campaign.
3. Increase Conversion Rates
When your donors can choose their preferred payment gateway, they are more likely to complete the donation process. Per Form Gateways improves user experience by minimizing friction during the donation process.
For instance, if a donor has a PayPal account and they see PayPal as a payment option, they are more likely to complete their donation quickly and without hesitation. On the other hand, if they do not see their preferred payment option, they may abandon the donation form altogether.
By offering the right payment options for each form, you reduce friction and improve your conversion rates, making it easier for donors to contribute.
4. Optimize for Local Payment Preferences
If your organization operates in multiple regions or countries, payment preferences may vary greatly. For example, European donors might prefer using iDEAL or SEPA, while US-based donors may prefer credit cards or PayPal.
With Per Form Gateways, you can tailor the payment options for each region or audience. This means that when a donor from the Netherlands visits your donation page, they will be shown the iDEAL payment option, while a donor from the US will have PayPal or Stripe available.
This feature ensures that you can cater to international audiences with ease, improving the likelihood of donations from different regions.
5. Improve Donor Trust and Satisfaction
When donors see a payment method they recognize and trust, it helps build credibility and fosters trust in your organization. For example, if a donor is used to paying via PayPal, they may hesitate to use an unfamiliar payment processor. By offering their preferred gateway on your form, you not only improve the user experience but also increase the likelihood of a successful donation.
6. Easier Campaign Management
From an administrative perspective, Per Form Gateways makes it easier to manage different payment methods across campaigns. Instead of dealing with a global payment gateway setting for all donation forms, you can fine-tune each form to meet the specific needs of your campaigns.
This flexibility also allows you to test different payment methods and see which one works best for each type of campaign, optimizing your overall donation strategy.
How to Set Up Per Form Gateways in GiveWP
Setting up Per Form Gateways in GiveWP is simple and can be done in just a few steps:
- Install GiveWP: If you haven’t already, install the GiveWP plugin on your WordPress site.
- Install Payment Gateway Add-Ons: Ensure you have the necessary payment gateway add-ons installed for PayPal, Stripe, or other gateways you want to offer.
- Create a Donation Form: Navigate to the GiveWP forms section and create a new donation form.
- Configure Payment Gateways: Within the form settings, navigate to the “Payment Gateways” tab. Here, you can select which payment gateways will be available for that specific form.
- Publish the Form: Once you’ve configured the gateways, publish your form on your site and start accepting donations.
Conclusion
Give – Per Form Gateways is an invaluable tool for nonprofits and organizations that want to provide a more tailored donation experience. By allowing you to customize the payment methods available for each donation form, you can ensure that your donors can contribute using their preferred payment method, whether it’s PayPal, Stripe, credit card, or another gateway.
This level of customization not only improves user experience but also boosts conversion rates, increases donor satisfaction, and ultimately helps you achieve your fundraising goals. If you’re using GiveWP to manage donations on your WordPress site, enabling Per Form Gateways is a smart way to enhance your donation process and drive more successful campaigns.