Easy Digital Downloads Custom Deliverables
If you run a business selling digital products like e-books, software, or digital art, Easy Digital Downloads (EDD) is one of the most powerful and versatile plugins available for WordPress. It allows you to create a smooth eCommerce experience for selling digital goods. However, there’s always room for improvement and customization. One of the standout features of Easy Digital Downloads is its ability to handle custom deliverables, a feature that enables you to offer personalized, variable products or customized deliverables after purchase.
In this article, we’ll dive into what Custom Deliverables are, how they work with Easy Digital Downloads, and why integrating this feature can help you enhance your customer experience, boost sales, and automate your digital product delivery process.
What Are Custom Deliverables in Easy Digital Downloads?
In simple terms, custom deliverables refer to the unique, tailored files or content you deliver to a customer after they make a purchase. Unlike standard digital products where a customer receives the same download (e.g., a PDF or ZIP file), custom deliverables allow you to personalize what is delivered based on the buyer’s input or the product they purchase.
For example:
- Personalized eBooks: A customer purchases an eBook that is customized with their name on the cover or a personalized message inside the book.
- Software Licenses: When a customer buys a software product, they receive a custom license key unique to them.
- Digital Art: Customers could receive custom-made digital artwork, such as a logo or illustration, based on their specifications.
The Custom Deliverables feature in Easy Digital Downloads lets you set up these kinds of tailored product deliveries automatically, reducing manual work and enhancing the customer experience.
Benefits of Using Custom Deliverables with Easy Digital Downloads
Integrating custom deliverables into your EDD store offers a variety of benefits for both store owners and customers. Let’s take a look at how this feature can help you optimize your store:
1. Enhanced Customer Experience
Custom deliverables make your store more interactive and personalized. By offering tailored products, customers feel like they’re getting something special. This level of customization can lead to higher customer satisfaction, better reviews, and increased chances of repeat purchases.
For example, if you’re offering custom logos or personalized art, customers will appreciate the uniqueness of the deliverable, leading to better feedback and higher conversion rates.
2. Automated Delivery
With Easy Digital Downloads, the process of sending personalized or customized deliverables can be automated. You can configure your store to generate and send specific files or content based on the customer’s order. This helps streamline your workflow and save time, especially if you’re selling multiple digital products or handling custom orders regularly.
For instance, you can automatically send personalized email notifications to customers when their customized product is ready to download. This removes the need for manual intervention, allowing you to scale your operations without adding more complexity.
3. Greater Flexibility and Scalability
If you have a large catalog of digital products or offer a variety of customizable options, using custom deliverables with Easy Digital Downloads can help you offer more flexibility in your store. You can set up a wide range of product variations and delivery options, catering to a larger audience with different preferences.
Additionally, as your business grows, automating the delivery of custom products ensures that you can handle an increasing number of orders without overwhelming your team or requiring extra time for product preparation.
4. Improved Sales with Upsells
Offering custom deliverables opens the door to upselling opportunities. You can create special packages where customers can get additional personalized content with the original purchase. For example:
- Add-ons: Allow customers to pay a little more for personalized features, like adding a custom name to a product or choosing specific features for a digital product.
- Exclusive Content: Create bundles of exclusive, customized content that only certain members or customers can access.
This leads to higher revenue per sale, as customers are more likely to spend more on a product that offers additional value and uniqueness.
5. Increased Product Variety
Custom deliverables help you expand the range of digital products you offer. You can create unique products or offer variations that would not be possible with standard digital products. This makes your store more attractive and competitive, especially if you’re in a crowded market.
For instance, if you sell digital downloads like fonts, templates, or graphics, offering custom design services can set your store apart from others.
How to Set Up Custom Deliverables with Easy Digital Downloads
Setting up Custom Deliverables in Easy Digital Downloads involves using the right add-ons and configuring the store to handle personalized content or files. Here’s a step-by-step guide on how to set it up:
Step 1: Install Easy Digital Downloads
If you haven’t already, install and activate the Easy Digital Downloads plugin on your WordPress site. This is the foundation of your digital store and the first step toward using custom deliverables.
Step 2: Choose a Custom Deliverables Add-On
To manage custom deliverables, you may need to install additional add-ons to Easy Digital Downloads. Some useful add-ons for custom product delivery include:
- EDD Custom Fields: This add-on allows you to create custom fields where customers can input personalized information during checkout, such as a name or message. You can then use this information to create a custom product.
- EDD Software Licensing: If you sell software, this add-on allows you to generate custom license keys and automatically deliver them to customers.
- EDD PDF Invoices: For products like eBooks or reports, this add-on can automatically generate customized PDF invoices that can be personalized with customer details.
Step 3: Configure Your Product Settings
After installing the necessary add-ons, you can begin configuring your digital products:
- Create Custom Fields: If your product requires customer input (e.g., a custom name for a personalized gift), create custom fields during the product setup. These fields will appear on the checkout page.
- Set Up Custom Delivery Options: Define how and when the custom deliverable will be sent. For example, will it be available immediately after purchase, or will it be generated and emailed within 24 hours?
- Automate the Process: If you’re offering digital files or licenses, set up your system to automatically deliver these custom items based on the customer’s information. EDD integrates with email systems to send automatic download links or delivery notifications.
Step 4: Test Your Custom Deliverable Workflow
Before going live, thoroughly test your custom deliverable process. Ensure that all fields are properly filled out, the custom content is generated correctly, and the delivery system works as expected.
Test purchasing a product to make sure the custom deliverable is delivered to the customer automatically and that the right files or content are sent.
Step 5: Launch and Promote Your Custom Products
Once everything is set up, start promoting your custom deliverables to your audience. Highlight the unique, personalized aspect of your products to make them more attractive to potential customers. Whether you’re offering custom software, personalized gifts, or unique digital products, promoting your custom offerings can help boost sales and increase customer loyalty.
Conclusion
Integrating Custom Deliverables into your Easy Digital Downloads store is an excellent way to offer personalized, unique products to your customers while automating the process to save you time. This feature not only improves the customer experience by delivering tailored products but also helps increase conversions, upsell opportunities, and overall revenue.
With the flexibility and scalability of Easy Digital Downloads, along with the ability to provide customized digital products, your store can stand out from the competition and provide a premium experience for your buyers. Start utilizing Custom Deliverables today and elevate your digital store to new heights!