WPForms – Form Abandonment
Are you losing potential leads due to form abandonment? Studies show that over 70% of users abandon online forms before completing them. This means businesses are missing out on valuable opportunities daily. But what if you could recover lost leads effortlessly?
With WPForms – Form Abandonment addon, you can track, capture, and follow up with users who leave your forms incomplete. This powerful tool helps you convert lost visitors into customers by collecting partial form entries and automating follow-ups.
In this article, we’ll explore how WPForms – Form Abandonment can help you recover leads, increase conversions, and grow your business.
Why Do Users Abandon Forms?
Before we discuss the solution, let’s understand the problem. Here are some common reasons why users abandon forms:
- Long and Complicated Forms – Forms with too many fields overwhelm users.
- Technical Errors – Slow loading times or glitches cause frustration.
- Security Concerns – Users hesitate if they feel their data isn’t secure.
- Lack of Motivation – Without clear benefits, users may not feel compelled to complete the form.
- Distractions – External interruptions can cause users to leave midway.
How WPForms – Form Abandonment Helps
1. Recover Lost Leads Automatically
The WPForms Form Abandonment addon captures form data even if the user doesn’t click submit. This means you can reach out to potential customers with personalized follow-ups, increasing your chances of conversion.
2. Seamless Integration with Email Marketing
Once WPForms captures an abandoned form entry, you can automatically send reminder emails to re-engage users. Integrate with platforms like Mailchimp, ActiveCampaign, or HubSpot for automated follow-ups.
3. Track and Optimize Your Forms
WPForms provides insights into abandoned forms so you can analyze patterns, identify weak points, and optimize forms for better completion rates.
4. Reduce Form Length for Better UX
With WPForms, you can use smart conditional logic to show only relevant fields, making the form-filling process smoother and more intuitive for users.
5. Personalized Offers to Convert Leads
By collecting partial entries, you can send targeted offers, discounts, or reminders that motivate users to return and complete the form.
How to Use WPForms – Form Abandonment Addon
Step 1: Install and Activate WPForms
To use this feature, you need the WPForms Pro version. Install WPForms from your WordPress dashboard and activate it.
Step 2: Enable the Form Abandonment Addon
- Navigate to WPForms » Addons.
- Locate the Form Abandonment addon and click Install & Activate.
Step 3: Create a New Form or Edit an Existing One
- Go to WPForms » Add New to create a form.
- Choose from templates like Contact Form, Registration Form, or Order Form.
Step 4: Enable Form Abandonment Tracking
- In the Form Builder, go to Settings » Form Abandonment.
- Check the box “Enable Form Abandonment Lead Capture”.
- Save your settings.
Step 5: Integrate with Your Email Provider
- Go to Marketing settings within WPForms.
- Connect with your email marketing service.
- Set up automated follow-up emails to remind users about their incomplete form.
Step 6: Monitor and Optimize
- View abandoned form data in the WPForms Entries dashboard.
- Analyze which fields are most commonly left incomplete.
- Adjust and test form changes to improve completion rates.
WPForms – Form Abandonment Success Stories
E-commerce Business Boosts Sales by 35%
An online store integrated WPForms – Form Abandonment and recovered 35% of abandoned checkout forms. By sending timely reminder emails with exclusive discount codes, they turned hesitant buyers into paying customers.
Real Estate Agency Generates More Leads
A real estate firm used WPForms to capture partial entries from their inquiry forms. By following up with abandoned leads via phone and email, they increased conversions by 40%.
Webinar Registrations Increased by 50%
A marketing agency used WPForms to recover incomplete webinar sign-ups. By sending automated reminders with additional incentives, they saw a 50% boost in registrations.
Why Choose WPForms Over Other Form Plugins?
✅ Beginner-Friendly – Drag-and-drop builder with zero coding required.
✅ Powerful Automation – Seamless email and CRM integration.
✅ Advanced Tracking – Detailed insights on abandoned forms.
✅ Mobile-Optimized – Works perfectly on any device.
✅ GDPR Compliance – Secure and privacy-friendly.
Pricing – Is WPForms Worth It?
WPForms offers multiple pricing plans, but to access Form Abandonment, you need at least the Pro Plan, which includes:
✔ Form Abandonment Addon
✔ Email Marketing & CRM Integrations
✔ Payment Forms & Surveys
✔ Advanced Spam Protection
Considering the potential to recover lost leads and boost conversions, WPForms is a worthwhile investment for any business looking to maximize revenue.
Conclusion: Don’t Let Leads Slip Away!
If you’re serious about boosting conversions and recovering lost leads, WPForms – Form Abandonment is a must-have tool. With easy setup, automation, and insightful tracking, you can turn lost opportunities into actual sales.